Responsible for producing Aldi Scotland’s ongoing product-led creative - the everyday social content that kept the brand visible, engaging and on-message throughout the year.
Working within Aldi’s established brand system, I designed a wide range of static and animated assets for social media, showcasing seasonal products, weekly offers and Scottish favourites. My focus was on consistency and quality, ensuring every post aligned with Aldi’s tone and visual identity while keeping the feed dynamic and relevant.
Community Engagement
Working closely with the social team on Aldi Scotland’s community engagement strategy, I worked on identifying reactive opportunities and developing conversation-driven creative that kept the brand culturally relevant and connected to its audience.
Working closely with the social team on Aldi Scotland’s community engagement strategy, I worked on identifying reactive opportunities and developing conversation-driven creative that kept the brand culturally relevant and connected to its audience.
Oor Kev was an ongoing content series that brought Aldi’s beloved mascot, Kevin the Carrot, into everyday Scottish life. Designed to tap into pop culture and trending moments, the series allowed us to react quickly, spark conversation and keep content playful and fresh.
From shaping ideas to delivering quick turnaround creative, I created content that captured the moment while staying true to the brand. The series became a cornerstone of Aldi Scotland’s social presence, helping the brand join cultural conversations in a fun, distinctly Scottish way.
Showreel
To mark six years of collaboration with Aldi Scotland and BIG Partnership, I created a showreel to showcase the agency’s best work and demonstrate our deep understanding of the client and their brand.
To mark six years of collaboration with Aldi Scotland and BIG Partnership, I created a showreel to showcase the agency’s best work and demonstrate our deep understanding of the client and their brand.
The film brought together creative highlights across social, design and PR, capturing how the brand’s personality, humour and distinct Scottish character were consistently expressed across every channel.
Developed for a client presentation, the showreel celebrated the success of a long-standing partnership and the collective impact of our work - from standout campaigns to everyday creative that built Aldi Scotland’s presence over time.
