Developed and delivered ongoing seasonal campaign concepts, applying the brand across a wide range of print and digital touchpoints. This included direct mail, magazine inserts, newspaper advertising, flyers, email marketing, social content and digital display.
As part of the core creative team, I joined a two day on-site brand workshop with the client, leading sessions on typeface selection and visual direction to help define the brand’s refreshed identity. I continued to support the client through follow up presentations and creative sessions, helping to ensure consistency and cohesion as the brand evolved.
Created seasonal concepts and campaign executions that brought the brand’s personality to life while maintaining a cohesive and recognisable visual identity across every channel.
