Seaway7 wanted to refresh their visual identity while retaining the strength and recognition of their existing logo. I was tasked with evolving the brand to feel more modern, cohesive and adaptable across digital and print applications.
My approach focused on refining the core visual elements to create a stronger and more unified system. I developed a refreshed look and feel that felt dynamic and contemporary, enhancing flexibility while maintaining the established brand recognition.
The result is a confident and future focused identity that reflects Seaway7’s innovative and forward-thinking nature, while strengthening consistency and impact across all communications.
