For the launch of Loch Lomond Group’s new whisky brand Noble Rebel, I designed a bespoke PR package that delivered a bold and memorable introduction to the brand.
Noble Rebel is all about redefining the norm and defying convention to create something of beauty and the packaging brought that spirit to life. I designed a premium box that balanced sophistication with defiance, featuring a rebellious tear strip through the text to reveal a bold shock-orange interior beneath the sleek exterior.
The design not only showcased the whisky samples and branded merchandise, but also took recipients on a journey that reflected the brand’s story, from refinement and restraint to bold expression. My role spanned every stage from concept and design through to supplier liaison and production, ensuring every detail aligned with the brand’s vision.
Over 500 of these boxes were distributed to influencers and media across the world, creating a powerful first impression and setting the tone for Noble Rebel’s launch.
Credits
Sam Law Concept Development · Art Direction · Packaging Design
Brad Cunningham Artworking
Conor McGrath Videography & Photography
Sam Law Concept Development · Art Direction · Packaging Design
Brad Cunningham Artworking
Conor McGrath Videography & Photography
