Brand identity for i.e creative, a personal brand for a creative working across content, strategy and planning. The direction reflects her personal style while positioning the brand to attract the type of clients she wants to work with.
A bold typographic approach sits at the core of the identity, centred around a distinctive i.e symbol designed to feel recognisable and uniquely hers. This is supported by a dynamic and expressive visual system, designed to work seamlessly across a social-first environment.
