Across four years working with Loganair, I helped shape the brand’s creative output, delivering campaign concepts, copywriting and design across digital and print, including magazines, newspapers and large-scale out of home advertising.
For the Your Journey, Our Joy campaign, I led the creative rollout across all channels, from email and social content to press and outdoor. The campaign put Loganair’s people at the heart of the story, using authentic, character-driven visuals to celebrate the warmth and personality of its staff and capture the spirit of Scottish hospitality that defines the airline.
By performing equally well across brand awareness and destination marketing, the campaign became a flexible and enduring platform, one that strengthened emotional connection with customers and reinforced Loganair’s position as Scotland’s Airline. Its versatility allowed it to sustain momentum over several months, maintaining freshness and engagement across diverse audiences and touchpoints.
